The Difference Between Audience and CommunityIn the social media world, size of your audience does matter; however, creating and cultivating a community of engaging like-minded folks...
Building Your FollowingThe more the merrier absolutely applies when it comes to social media. The higher the following, the higher the reach. Size does matter!...
How to Build Your PortfolioYou’ve composed your resumé, drafted your references and stalked LinkedIn for available positions; but you’re left wondering why the...
How to Interact with Editors on Social MediaWhen working in public relations, it’s so important to create relationships with editors and writers, so they will be more likely to...