How to Use Editorial Calendars to Your AdvantageUnless you have a good relationship with an editor, finding out what publications will be covering can be challenging for a public...
The Ultimate Dictionary of PR TermsIf you walk into a public relations firm, not only will you see people typing away on computers and talking to clients, you’ll also hear...
How to Handle Unresponsive EditorsYou come up with the perfect story angle, spend hours crafting an interesting and informative pitch, distribute it to one or maybe one...
Public Speaking TipsPublic speaking can be the most rewarding and scariest experience of your life. Whether it be in front of a small number of your peers or...
How to Send Emails That Will Get a ResponsePeople are really busy, we get it. The idea of sending an email rather than wasting time on a phone call seems like such a great idea,...
Importance of Building Relationships with Media and InfluencersAs publicists, networking with media and influencers is a very important part of the job. PR isn’t just about writing and distributing...
Understanding an Editor's BeatBeat reporting is also known as specialized reporting. Editor’s that write to a specific beat are reporting on a specific issue, sector...
How to Prepare Your Clients for a TV SegmentFor PR professionals, securing a TV placement for your client calls for a celebration. It’s an accomplishment that gives your client the...
Why You Should Be Sending Targeted PitchesFor decades, public relations has largely been seen as a who you know business. But times are changing, and a more adequate amount of...
Reputation Management 101A good day in the life of a publicist runs along the lines of helping your clients promote a grand opening, celebrating a company...