How to Use Editorial Calendars to Your Advantage
Unless you have a good relationship with an editor, finding out what publications will be covering can be challenging for a public...
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The Ultimate Dictionary of PR Terms
If you walk into a public relations firm, not only will you see people typing away on computers and talking to clients, you’ll also hear...
How to Handle Unresponsive Editors
You come up with the perfect story angle, spend hours crafting an interesting and informative pitch, distribute it to one or maybe one...
Public Speaking Tips
Public speaking can be the most rewarding and scariest experience of your life. Whether it be in front of a small number of your peers or...
How to Send Emails That Will Get a Response
People are really busy, we get it. The idea of sending an email rather than wasting time on a phone call seems like such a great idea,...
Importance of Building Relationships with Media and Influencers
As publicists, networking with media and influencers is a very important part of the job. PR isn’t just about writing and distributing...
Understanding an Editor's Beat
Beat reporting is also known as specialized reporting. Editor’s that write to a specific beat are reporting on a specific issue, sector...
How to Prepare Your Clients for a TV Segment
For PR professionals, securing a TV placement for your client calls for a celebration. It’s an accomplishment that gives your client the...
Why You Should Be Sending Targeted Pitches
For decades, public relations has largely been seen as a who you know business. But times are changing, and a more adequate amount of...
Reputation Management 101
A good day in the life of a publicist runs along the lines of helping your clients promote a grand opening, celebrating a company...