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  • Writer's pictureBRND House

How to Send Emails That Will Get a Response

People are really busy, we get it. The idea of sending an email rather than wasting time on a phone call seems like such a great idea, until you realize you won’t be getting a response. There’s nothing more frustrating than waiting around for an answer that may never come, from someone you’ve never met. We’ve compiled a short list of helpful tips on how to write introduction emails that will hopefully get you an answer that you’re looking for.

Write a compelling subject line: Avoid simple “hi’s” and “hello’s,” these are immediately overlooked. Figure out why you’re emailing this person and try to narrow the thought down into a few simple words. “We’ve been thinking about you!” vs. “You’re invited to XYZ” - see the difference?

The greeting: Greet the person by name. If it’s addressed to a specific individual rather than a title, the email will feel more personal and entice the reader to continue. Most people don’t waste time with generic email blasts. Make it clear you’re reaching out to them specifically and why. You want to show them that you’ve done your homework.

Keep it short: Keep your thoughts concise and clear. Provide a clear call to action, be very specific on what you’re asking for up front and when you need it by. Seperate your points into a few short paragraphs, it’s easier to read rather than a massive paragraph with 6+ sentences.

Be friendly: Be personable! People want to be more involved when they can relate. Be personable, but professional. And professional doesn’t have to mean dry!

Probably the most important point here is to focus on getting an initial response first, before asking for everything else you want from this particular person, if there’s something more. Once you get the first response, you’ve got your foot in the door.


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