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Lifestyle vs. Editorial Photography

You know what they say - “a picture’s worth a thousand words” - so it’s essential to tell the right story with the image you’re capturing. There is an extremely important distinction between lifestyle and editorial photography because the images are meant to serve different purposes. Ensuring that you’re taking the correct style of photo is important to meeting the goals of your client or business.


Lifestyle Photography

Lifestyle is all about shooting - you guessed it - the lifestyle, or feel, you want to display to your consumers. It is extremely valuable for social media, as this type of photography allows the business to show off how enjoyable their product or service truly is. When shooting lifestyle-style photos, it’s important to set the scene so you can tell the story of your brand image and attract the correct consumers who will most enjoy your product.

Our Top 3 Lifestyle Photography Tips:

1. Focus on authenticity:

· You’re trying to capture life as it happens, make sure the shot looks like it!

2. Write out the shots you need ahead of time

· Using a shot list will ensure your shoot goes smoothly and efficiently.

3. Take charge

· Be confident in your ability and don’t be afraid to direct your models to where you need them to be!


Editorial Photography

Editorial photography, on the other hand, has a very different purpose. These images will ultimately run alongside text in publications to add to your story or give the reader a clearer image of what you’re trying to showcase. This photo can be the dealbreaker as to whether your pitch gets published - it’s extremely important to make sure it’s eye-catching and doesn’t fall flat!

Our Top 3 Editorial Photography Tips:

1. Set the scene:

a. Spend time choosing the perfect background and lighting to ensure that your subject is clear and highlighted.

2. All about angles:

a. Explore all different angles of your subject until you find the perfect one - don’t be afraid to try something new!

3. Dare to be different:

a. You’re trying to get noticed, read, and shared - try to think creatively to find a new and unique way to showcase your subject.


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