How to Use AI to Level Up Your Marketing & PR

BRND House
Jul 8
2 min read

AI isn’t here to steal your job, your creativity, or your perfectly brewed coffee. But it is here to make your life in PR and marketing a whole lot easier and it might even make aspects of your job a lot more fun.

For me, I like to think of AI as the ultimate sidekick or a co-worker that can be there to answer my questions or brainstorm 24/7. It is quick, smart, and always ready to help when you’re stuck staring at a blank page. So how do you actually put it to good use? Here’s a few tips on how to use AI to make your day a little easier.

Stay Ahead of the Curve

Think of AI-powered social listening as your brand’s early warning system. While you focus on strategy, AI monitors news, conversations, and trends around the clock, highlighting what people are saying about your brand, your competitors, and your industry. The result? You see opportunities (and risks) sooner, so you can respond quickly, stay relevant, and lead the conversation instead of chasing it.

Break Through Creative Blocks

Sometimes crafting the right headline can feel impossible. AI writing tools can generate fresh ideas in seconds, giving you new angles and directions when you’re stuck. They won’t replace your voice or your expertise, but they’re excellent for sparking inspiration and keeping your creative process moving forward. Think of them as a brainstorming partner that never runs out of energy.

Make Every Post Feel Personal

Audiences scroll fast, so your content has to feel relevant to catch their eye. AI helps you understand what your followers want to see and when they’re most likely to engage. From timing posts perfectly to tailoring content for different audiences, AI turns your social feed into a personalized experience that keeps people coming back for more.

Automate the Boring Stuff

Nobody gets into PR and marketing because they love scheduling posts at 2 AM. Let AI do the busy work: posting, reporting, and even pulling performance recaps. This gives you time to focus on building strong relationships with your clients and focusing more on the creative and big ideas.

Keep It Real

Yes, AI is smart. But it still needs your brain, your creativity, and your human touch. AI isn’t replacing us, it is just helping us do our jobs a little better. It’s about pairing innovation with real strategy, so your message always connects in a way that matters.

Ready to Try It?

AI isn’t scary when you start small. Test out a writing tool, brainstorm some ideas with ChatGPT, or even try using AI in your everyday routines before using it at work. Once you are comfortable with one tool, try out a few more and see what sticks. Don’t be afraid to play around with it. One of my favorite websites for finding the right AI tool for any task is https://theresanaiforthat.com/. You can search for whatever kind of task you might want to use AI for, and it will give you a list of tools that you can try out.

AI is already changing the way brands connect, create, and grow. If you’re ready to see real results, now’s the time to put it to work.