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Sushi Bar Nashville

Introducing an omakase destination to Nashville through a launch campaign that earned 174.6M+ media impressions and 40+ press placements.

174.6M+Media impressions
40+Press placements
Plated nigiri at Sushi Bar Nashville

01 GOALS

Introduce Sushi Bar to the Nashville market ahead of its opening, build anticipation, secure top-tier media coverage, and position the brand as one of the city’s premier omakase dining experiences.

02 OUR STRATEGY

BRND House led a launch campaign centered on media relations, influencer partnerships, exclusive preview dinners, and curated storytelling. The team coordinated press outreach and hosted local tastemakers and VIPs, generating authentic social content and anticipation leading up to opening day.

03 RESULTS

The campaign generated significant earned media and local excitement before opening, creating strong demand for reservations and establishing Sushi Bar as one of Nashville’s most anticipated restaurant openings.

The gallery.

Omakase counter with a lit back bar
Nigiri placed with chopsticks
Red leather lounge booths
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