HOTEL FRAYE

Goals

Hotel Fraye wanted to strengthen its presence as one of Nashville's premier lifestyle hotels by growing brand awareness, increasing engagement across social media, and generating consistent media coverage for its hotel, rooftop pool, dining experiences, and seasonal events. The focus was on positioning the property as a destination for both travelers and locals. 

Our Strategy

BRND House developed and managed Hotel Fraye's organic social media and public relations strategy through platform-specific content, community management, influencer partnerships, media outreach, and event promotion. The team also created creative assets for seasonal campaigns and hotel programming while securing coverage across local publications, newsletters, influencers, and event calendars to maximize visibility throughout the year. 

Results

An integrated social media and public relations strategy helped Hotel Fraye expand its digital presence while earning consistent media coverage for key activations and seasonal experiences. Together, these efforts increased brand visibility, strengthened audience engagement, and positioned the hotel as a standout destination in Nashville.