1 Hotel Brand

BRND House partnered with 1 Hotels to elevate the brand’s digital presence across Instagram, TikTok, and YouTube Shorts—focusing on authentic storytelling, cultural relevance, and sustainability-driven content. Our approach went beyond daily posting; we developed platform-specific strategies that reflected the brand’s refined, nature-forward identity. This included social strategy development, content calendars, copywriting, trend forecasting, and real-time content creation.

On Instagram, we helped 1 Hotels surpass 294,000 followers while maintaining engagement rates far above industry benchmarks. In December alone, the account gained over 1,400 new followers and achieved a 13.57% engagement rate—14 times the industry average. TikTok saw equally impressive results. With a shift toward trend-aligned videos, humanized voiceovers, and conversational community management, the account grew by over 28,000 followers in just one month—a 122% increase. A chef spotlight video alone reached more than 5 million organic views. On YouTube Shorts, we leaned into lifestyle-driven content and behind-the-scenes storytelling, which led to doubled engagement and steady subscriber growth month over month.

Our services for 1 Hotels included cross-platform brand strategy, social media management, daily content creation, copywriting, trend reporting, and community engagement. Through this partnership, BRND House helped 1 Hotels grow its digital footprint while remaining true to its sustainable mission and luxury positioning.