Sushi Bar

Ahead of its highly anticipated opening in July 2024, Sushi Bar tapped BRND House to lead public relations efforts and introduce the brand to the Nashville market. Tasked with positioning the speakeasy-style omakase experience as a must-visit destination for elevated dining, our team executed a targeted media and influencer campaign designed to generate buzz, drive reservations, and establish local relevance with national prestige.

Before doors even opened, BRND House secured over 40 press placements across 26 outlets, building immediate awareness and credibility. We also curated exclusive media and influencer preview dines, ensuring Nashville’s top-tier tastemakers and content creators experienced—and shared—the magic of Sushi Bar firsthand. Through strategic storytelling, tailored outreach, and immersive events, we amplified the brand’s mystique and elevated its debut in a competitive dining landscape.

The campaign resulted in a total circulation of 174 million+ UVMs and led to a surge in reservations so strong that the restaurant added additional seating to meet demand. BRND House’s personalized engagement approach and focus on high-impact visibility helped launch Sushi Bar Nashville with the energy, exclusivity, and recognition the brand is known for.