LIV Golf

In 2024, LIV Golf partnered with BRND House to lead public relations and local marketing efforts for their inaugural Nashville tournament. Known for its high-energy format that blends professional golf with music, entertainment, and immersive fan experiences, LIV Golf aimed to make a strong cultural impact as it entered the Nashville market.

To meet that goal, BRND House deployed an integrated strategy that combined digital media, strategic partnerships, and on-the-ground activations. We secured placements with high-traffic platforms like Nashville Guru and Nashville Lifestyles, generating over 65,000 banner ad impressions and reaching more than 300,000 users through social media and newsletter exposure. Street teams activated during key weekends like CMA Fest and Father’s Day, distributing over 2,000 flyers to both locals and tourists, with targeted drops at major downtown hotels and high-traffic venues.

BRND House also brought LIV Golf to life through immersive brand activations at 1 Hotel Nashville and First Horizon Park (home of the Nashville Sounds). These activations featured branded cocktails, a custom mini-golf experience, giveaways, and a LIV golf simulator—drawing strong interaction and fan engagement. Over 1,000 flyers and koozies were distributed at these events, and nearly 1,000 fans redeemed discount codes tied to the experience.

Through these efforts, BRND House helped position LIV Golf as a culturally relevant and highly visible event in the Nashville market, driving awareness, excitement, and turnout among key demographics.